Warning to CBS: March Madness on Demand better work

CBS is giving away out of network games on its March Madness on Demand package this year, and I don't think they know what they're getting into. According to this article, they're planning on 200,000 open video streams (200,000 simultaneous connections), which makes it the largest interactive live video event in the history of the world.

Even so, 200,000 is no where near enough.

They have no idea what they're going to encounter.

I would bet that they'll have 10 people in line for every one person watching, and that's a conservative estimate.

A historical lesson for CBS, from just this year.

When Google decided to give away its analytics package for free, it was completely overwhelmed. Google hit its 6 month acquisition targets in 48 hours and the system froze.

Since it was a free tool and most people were already using other solutions, people were pretty patient. Something tells me that won't be the case when folks who are expecting to be able to watch their games out of network will be in a permanent queue.

It won't be pretty. If you're CBS call center rep, brace yourself for a terrible day.

If you're a college basketball fan, sign up now (and I don't mean later today), because you'll have a better space in the queue.

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