Another big signing for Diamond Lew. We're improving our take by about 2.7 million a year, or more dramatically, by about 400% over what Nike was giving us.
"We are excited and proud of our new partnership with adidas," Perkins said. "The quality of the product and their dedication to service -- to all our teams -- makes adidas a terrific fit for Kansas. Their substantial commitment clearly demonstrates their understanding of the tremendous value of the entire KU athletics program."
The old deal with Nike paid KU $650,000 a year. This deal is good for about $3.3 million a year. Also, this deal is bigger than adidas' deal with Nebraska announced as $22.7 over eight years.