And you should check it out when you get a moment. After all, it's not everyday that Myles Brand blogs. Actually it's the first day. What's the problem? What's everybody's problem?
Money. Filthy Lucre. Dough. Green. Benjamins. Cash. Etcetera.
Intercollegiate athletics does not have a sustainable business model. Universities are under considerable pressure to control costs and to keep tuition reasonable. As more money is required for athletics departments, that funding will have to come from the academic side of the house. While support for athletics is a good thing, there is a realistic limit on the amount that a university should or would expend on it.
And Brand suggests that he'll outline a solution to this problem in the near future, which should be interesting.